A large database, which is mission-critical to Professional Target Marketing (PTM), holds information that is one of PTM’s major assets and protecting it is paramount to keeping operations going. PTM is a marketing firm primarily servicing the pharmaceutical industry and targeting health care professionals (HCPs). With a dedicated team of data professionals, PTM continually updates their growing Oracle database of HCPs. With the customer’s consent, PTM uses the information for marketing campaigns. Essentially, the database contains the integral information that makes PTM function, the “bread and butter” of what they do.
Two aging, high-risk Alpha servers created an unacceptable amount of risk for the company. With a desire to eliminate the risk of legacy hardware failure, the customer was seeking a solution for their disaster recovery and to modernize their IT infrastructure.